GTM Architecture
& RevOps Engineering

Bridging Vision and Execution Across the Revenue Engine

I partner with founders, GTM leaders, and private equity teams to design scalable revenue infrastructure - aligning systems, process, and data to accelerate growth. From Salesforce architecture to RevOps team design, I’ve helped companies go from reactive chaos to intentional growth across the full GTM motion.

Where Revenue Strategy Meets Operational Architecture

From startup to scale-up, I’ve built revenue engines that work - aligning strategy, process, data, and systems to enable measurable growth. I’ve led the design and execution of revenue operations functions that move from tactical support to strategic business partners.

Across my career, I’ve deployed integrated GTM systems that powered 10x revenue growth, improved sales execution, and created enterprise value - from board-level metrics to sales floor efficiency. Whether launching net-new functions or untangling legacy tech and silos, I bring cross-functional expertise and operational clarity to the heart of the revenue engine.

Key GTM Systems I’ve Designed and Led

🔸Built RevOps from Zero to Strategic Partner: Defined vision, built teams, and implemented systems that turned RevOps from a reporting function into a GTM command center.

🔸Salesforce-Driven Automation at Scale: Automated 95% of workflows using Salesforce Sales Cloud and third-party integrations.

🔸Partner Ecosystem Expansion: Created and managed 300+ active channel and finance partnerships, significantly increasing GTM leverage and reach.

🔸Full-Funnel Architecture: Connected marketing, sales, customer success, and finance across the funnel - improving conversion, retention, and forecasting accuracy.

🔸CLM & GTM Compliance Systems: Designed and implemented a global Contract Lifecycle Management system tightly aligned with sales and legal operations, ensuring speed and risk mitigation.

🔸Playbooks & Enablement: Designed field-tested sales and partner playbooks, onboarding sequences, and enablement processes to accelerate ramp and increase velocity.

🔸Transforming the GTM Engine: Orchestrated major cross-functional changes across marketing, sales, success, and ops - driving alignment, clarity, and velocity through the entire revenue engine.